10 Reasons Why Your Business Needs SEO

Many businesses and brands know that they need SEO for their digital properties, and the benefits they will get from that SEO work being implemented on their behalf. Or, at least they think they know.

SEO will certainly improve a website’s overall visibility and searchability, but what other value does it offer? Why is SEO important?

Regardless of the industry or business, or size of the company, these 10 reasons will offer some clarity, as to why businesses need SEO to take their companies to the next level.

1.      What is SEO?

SEO means search engine optimization. It is a set of rules for optimizing a website so it can achieve higher rankings in search engines’ organic results.

It is a great and necessary way to increase the quality of a website by making it user-friendly, easier to navigate and faster.

It is about understanding what people are searching for online, the answers they are seeking, the words they are using, and the type of content they wish to find. Knowing the answers will allow you to connect to the people who are searching online for the solutions you offer.

Knowing your audience’s intention is one aspect, delivering it in a way a search engine crawler can find and understand is another.

2.      Why is SEO Important?

In today’s highly competitive market, SEO marketing has never been more important.

Search engines serve millions of users per day looking for answers to their questions or seeking solutions to their problems.

If you are a website, blog or online store, SEO can help you get targeted free traffic from search engines.

Search Engine Optimization is important because:

·         The majority of search engine users (more than 65 percent are more likely to click on one of the top 5 suggestions in the search engine results in pages. To take advantage of this and draw visitors to your site, your website needs to appear in one of the top positions.

·         SEO can put you ahead of the competition. If two websites are selling the same thing, the search engine optimized the website is more likely to have more customers and more sales.

·         SEO is a good social promotion for your website by searching Google or Yahoo are more likely to promote it on Facebook, Twitter, or other social media platforms.

3.      Organic Search

Search engines are “answer machines” who hunt through billions of pieces of content and evaluate which content is most likely to answer your query.

Organic search results are the ones that are earned through effective SEO, not paid advertising. As marketers know, Google owns as a significantly large portion of the “Search market” than its competitors like Yandex, DuckDuckGo, Yahoo, Bing, Mozilla, and many others.

Not to say all search engines don’t contribute to a brand’s visibility, but Google does own approximately 75 percent of the search market. There are 3.5 billion searches performed every day on Google.

The remaining 25 percent that is owned by other entities are also valuable.

However, Google being the most visited website in the world (especially in the United States), is the most popular email provider in the world with an excess of 1 billion users. YouTube is the second biggest search engine.

The majority of the world has access to the Internet and visits Google at least once a day to get information.

Becoming highly visible and a trusted resource by Google and other search engines is always going to work in a brand’s favor. With quality SEO and a high-quality website, it can take a business to an entirely new level.

4.      SEO Builds Credibility and Trust

The goal of any experienced SEO is to establish a strong foundation for a spectacular website with a clean, effective user experience that can be easily discovered in searches with the thanks to the credibility and trust of the brand.

Many components go into establishing authority regarding search engines like Google. Authority is accrued over time and a result of the following:

·         Positive user behavior.

·         Quality backlink profiles.

·         Optimized on-page content and elements.

The problem is it is impossible to build credibility and trust overnight. Trust and authority can only be built over time.  

Creating a brand as an authority takes patience, commitment, and effort, but also relies on offering a valuable, quality service or product that allows customers to trust a brand.

5.      Good SEO Always Means a Better User Experience

As business owners, we all want better organic rankings and maximum visibility. However, few actually realize that is takes an optimal user experience to get there.

Google has learned how to interpret favorably or unfavorable user experience and positive user experience is a crucial component to a website’s success.

Customers know what they want.

An example of building a strong user experience is how Google of an “answer machine” offering searchable data directly on the search engine results page for users.

Quality SEO incorporates a positive user experience by offering the information they are looking for easily and in fewer clicks.

6.      Local SEO Impacts Buyer Perspective

Customers do their research. That is the number one advantage on the Internet from a buyer’s perspective.

Using SEO methods to relay your messaging for good deals, products, and services, along with the dependability of what you offer customers will be a game-changer.

It will also indisputably impact the buyer cycle when orchestrated properly.

Brands must be visible in the places people need them for a valuable connection to be made. Local SEO enhances a company’s visibility and lets potential clients find the answers, and the business providing the answers.

7.      Understanding SEO Helps You Understand the Web Environment

With an always evolving environment of the World Wide Web, it can be a challenge to stay on top of the changes as they happen.

Staying on top of SEO includes being in the loop of information to follow what changes are taking place for search.

Knowing the environment of the Web, including tactics used by similar competitors and businesses, will always be beneficial.

8.      SEO is Cost-Effective

Yes, it costs money, but SEO is relatively cheap in the grand scheme of things. The payoff will most likely be considerable in terms of a bottom line and a brand’s benefit.

SEO is not a marketing cost; it is the most important business investment you can make.

9.      Effective SEO Brings New Opportunities to Light

High-quality SEO will always find a means of leveraging new opportunities for brands to, not just be discovered, but to shine.

Offering quality SEO to brands means submersing an SEO team or yourself in everything that is a brand.

10.  Should I Hire an SEO Professional?

Depending on your willingness to learn, and the complexity of your website, you can perform some basic SEO yourself.

If you end up looking for expert help, it’s important to know that many agencies and consultants provide SEO services but can vary in quality.

It is undeniable that “every business” large and small can benefit from effective SEO. If you make an investment in your website’s search engine optimization, you are making a direct investment in its visibility and profitability.

This is why SEO is so important, no matter what your business does. Based upon the way search engines are evolving, it’s unlikely that SEO will ever lose importance.