5 Reasons Why a Freelance Writer is Worth Every Penny

Studies show that between 70-80% of people research a company online before making a purchase. Today, many business owners understand that in order to stand out in front of the competition, they need hordes of followers who are happy with a continual stream of information that is interesting, compelling and relevant. Depending on the business, individual or brand, this content might also need to be motivating and inspiring.

If you are feeling pressured, you are not alone.

Many business owners, even the ones with writing skills, have realized the intense pressure writing presents when combined with content marketing. There is a writing commitment but there is also the research and time commitment.

It’s not enough to throw out a tweet or a disorganized Facebook post for your business; you have to do your due diligence, do the research, and to craft your content, you have to understand what your followers want to hear.  

That’s what freelance content writers are for!

1.    Bad writing reflects your company’s professionalism

Copy filled with poor grammar, misplaced punctuation, and typos says one thing about your company, and that is negligence. Customers will question your attitude toward business and your lack of attentiveness. This directly reflects upon their potential relationship with you.

It’s important to take the time to ensure that your copy is well-written and on-point. It is, after all, the public voice of your company. You don’t want that typo to bring you down.

2.    You will save time

Outsourcing your content to a professional content writer will save you time. As a business owner, your time is valuable and there are more meaningful things you could be doing.

Content needs to be presented in terms people understand. Many times, you are too close to your business and that reflects in your explanation of the content presented.

For many who are trying to run a business, there is little time to spend on content marketing as it is also a job. Constructing a carefully written and error-free copy takes time. In one hour, they can complete something you started and sporadically found minutes to achieve.

3.    Professional writers know what Google wants

Google loves fresh content and rewards those who provide this with increased numbers of website visitors. However, your content must be readable. Without knowing what grade level to write online content for different target audiences, your words will not have the hoped-for impact.

According to a literacy study by the National Assessment of Adult Literacy, the average adult literacy level is basic to intermediate. Therefore, it is recommended that content be written at an 8th-grade comprehension level.

According to Business.com, content writers are skilled at grasping meaty concepts and presenting them in an understandable way, minus your - industry’s jargon.

4.    Your company needs to stay relevant

Let’s be honest. Most companies usually don’t know where to start in terms of content. In addition, many companies don’t know how to fuel their connection with their audiences.

To stay relevant to Google, your company needs to publish consistently, with authority and without errors. Whether it’s website content or your blog, you should be publishing a minimum three times a week, and more frequently on social media platforms. Having a freelance content writer provides reliable content and on-schedule deliveries.

A freelancer is worth their money in gold when it comes to helping your company stay relevant on the web.                                                         

             

   5.    You need targeted communication skills

To write content that is going to be attractive to a potential client or customer, you need targeted communication skills. What are targeted communication skills?

•          To be able to write with a natural flow with a specific outcome in mind
•          To be able to use key emotional words
•          To be able to write in a way that speaks to the reader
•          To be able to make your writing attractive and entertaining to the reader

Copy that bores people, is poorly writer or fails to persuade the reader will not achieve this. A good freelancer is experienced in writing direct, playful, witty and persuasively.

In closing, always remember your content reflects your business. It is your customer or client’s first frame of reference. Free yourself from the stress and hire a freelance copywriter next time you find yourself stressed and sweating over your keyboard. Focus on what you do best!